Half of launches say "AI." One category is actually growing.
Six months of Product Hunt's featured-launch tier, regressed with 95% confidence intervals. Most of what you've heard about PH trends doesn't survive the test.
Only developer-tools has a slope whose CI₉₅ excludes zero. The pickaxe is the trend.
5/20
Top-20 launches with zero reviews
High votes, no discussion. Pattern, not proof — but the leaderboard is partly performative.
2×
Sunday vs Tuesday upvotes
Median 195 on Sun, 108 on Tue. Day-of-week is the most underrated launch lever.
§ 01 — What's actually winning
Pickaxes. Only pickaxes.
After regressing 27 weeks of weekly topic share, developer-tools is the single category with a positive trend whose 95% CI excludes zero. AI feels like a wave; statistically it's a plateau.
Weekly share · OLS fit · the only meaningful divergence
AI's slope is +0.26 pp/wk with CI₉₅ [−0.23, +0.74] — includes zero. Devtools at +0.36 pp/wk, CI₉₅ [+0.08, +0.64] is the only confident upward trend.
Tagline themes — median votes
Vertical & Claude-specific outperform generic AI
Vertical-vibe (150) and Claude-specific (138) clear the field. Generic agent theme has 526 launches at median 130 — saturated. Eval/quality theme: only 26 launches — whitespace.
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§ 02 — When to launch
Day-of-week is the most underrated lever.
Same product, same week. Sunday gets ~2× the Tuesday median. Yet most launches default to Tuesday.
Median upvotes by featured day
All 3,311 featured posts · across 27 weeks
Sunday: 195v median. Tuesday: 108v. Tue-Fri are the high-volume, low-yield days — most of the field crowds those slots.
Monthly upvote distribution
p10 · p25 · p50 · p75 · p90 · p99 across six months
The p99 ceiling dropped (848 → 587) but the median is mostly stable once you account for vote maturity. The bar isn't rising; the field is just thicker.
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§ 03 — Top 20, deconstructed
Three molds. Plus four flags.
Vertical AI with a workflow. Pickaxes for AI builders. Foundation-model & big-label launches. And a small group whose engagement metrics don't match.
The top 20, mapped to category
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§ 04 — Engagement integrity
When upvotes outrun reviews.
Each dot is a top-100 product. Healthy launches scale votes and reviews together. The shaded zone — high votes, zero reviews — is where the integrity flags sit. Pattern, not proof.
Votes vs reviews
Top-100 products · log scale on reviews axis
Inside the flag zone: 25 launches. Compare with Cowork (753r/4.97) and Claude Opus 4.6 (753r/4.97) on the right edge.
Flagged shape · 12 examples
High votes · zero reviews · low comment ratio
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§ 05 — Graveyard
What top-50 has that bottom-50 doesn't.
Random sample of 50 bottom-decile launches vs the top 50. Most folk wisdom is myth-busted; the only meaningful gap is whether the tagline mentions AI.
Tagline characteristics
% of taglines · top vs bottom 50
The only meaningful gap is AI mention (24 pp). Specific verbs are rare in both groups (the "use specific verbs" advice is sample-thin in practice).
Bottom-decile sample
Featured-but-ignored · 15 of 50
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§ 06 — Playbooks
What the data says to do.
For · Solo founders
Ship Sunday.
Sunday: median 195v.Tuesday: 108v. Day choice nearly doubles your floor.
Realistic target: 200v.That's the p50 of featured. 1000+ is top 1%.
Seed reviews first.0 reviews + high votes reads inauthentic.
"AI" in tagline = table stakes.56% of top-50 use it. Don't hide it.
For · Pickaxe sellers
Build for builders.
Devtools is the only growing category.+0.36 pp/wk, CI clears zero.
Claude-tagged products: median 138.Cowork, KiloClaw, Kilo Code Reviewer.
Infra/MCP/SDK floor: 123.Less glamorous; high floor.
Eval/observability: n=26.Demand >> supply on PH. Whitespace.
For · Indie hackers
Middle is alive.
No-code app builder: median 133.n=231. Saturated; pick a vertical.
Voice/multimodal: median 131.n=207. Speech, video, image still working.
Memory/context: median 117.n=81. Niche but consistent.
Avoid marketing & design tools.Negative point estimates, AI-eaten.
For · YC applicants
Don't launch on YC week.
YC week (Mar 9): 60+ tagged launches.You'll be one fish in a school.
Launch the week after.Quieter. Same algorithm.
Anchor on p75 (200-260), not 1000.Only 5 hits 1000+ in 6 months.
Recent posts have had less time to accumulate votes
Posts >90d old: median 143v. <7d old: 88v. The "April collapse" headline (−36%) shrinks to roughly −12% once you correct for age. Important caveat, boring story.
Survivorship Acknowledged
Featured posts only (~25/day). Unfeatured submissions invisible.
Vote maturity Quantified
>90d: median 143. <7d: 88. Explains most of the "April collapse."